How to create your first OKR
OKRs (Objectives and Key Results) are the foundation of how your team aligns around what matters most each quarter. This guide walks you through creating your first OKR from scratch.
Before you start
Every OKR has two parts:
- Objective — a clear, ambitious, qualitative goal. What do you want to achieve?
- Key Results — 2–4 measurable outcomes that tell you whether you've achieved the objective.
Best practice
Start with one Organisation OKR the whole company can rally around. Add department and team OKRs once your structure is in place.Step-by-step
1
Go to Goals in the sidebar
Click Goals in the left sidebar.
2
Click + New OKR
Click the + New OKR button in the top right corner.
3
Choose the OKR type
Select Organisation for your first OKR. This sits at the top of your OKR hierarchy.
4
Write your Objective
Type one clear, ambitious sentence. Example: "Become the most trusted OKR platform for growing companies."
5
Add 2–3 Key Results
Click + Add Key Result. Choose a metric type, set start and target values.
6
Select a cycle
Choose the active quarter from the cycle dropdown.
7
Save your OKR
Click Save OKR. Your OKR appears immediately on the Goals page.
Writing good Key Results
The most common mistake is writing Key Results that are tasks, not outcomes.
- Bad: "Improve customer satisfaction" — vague, not measurable
- Good: "Achieve NPS score of 50 by end of Q2" — specific and measurable
- Bad: "Launch the referral programme" — this is a task
- Good: "Generate 200 new signups via referral programme" — measurable outcome
Avoid this
Don't add more than 4 Key Results per Objective. Teams that track more than 4 KRs lose focus.